ENGAGING AND INFORMING CUSTOMERS WITH INNOVATIVE, STAND OUT SIGNAGE
Melt Shop, a growing fast casual food service establishment specializing in home-cooked food and hand-spun milkshakes, needed digital menus boards in its newest locations to inform customers of product offerings and pricing, as well as to connect with their audience on an emotional level. Scala and partner Zero-In are deploying digital content solutions throughout Melt Shop’s growing network of locations in North America, allowing dynamic menu boards to be easily and instantaneously updated. The Melt Shop solution also required interaction and engagement with the shop’s patrons in a way that would set them apart from other restaurants in the highly competitive industry.
Scala and Zero-In provided a solution that addressed Melt Shop’s needs by installing three digital displays, two used for menu item and price, and the third for imagery of signature dishes. Using the Scala platform, Zero-In created a cloud-based digital content solution that allowed Melt Shop employees to easily manage content across locations from one central platform. Scala Content Manager provides 100% web-based accessibility, drag-and-drop playlist setup and pop-up calendar scheduling for simplicity and ease of use.
Because prices and signature menu items such as gourmet grilled sandwiches, tater tots and specialty milkshakes vary across Melt Shop locations, Zero-In used playlists to create menu templates that can be updated in real-time over the internet, making it easy for Melt Shop employees to ensure the accuracy of each location’s menu. Future plans include integrating the digital menu board system into Melt Shop’s POS for automated real-time price updates. Zero-In also designed custom marketing and branding content to engage Melt Shop customers. Digital menu boards are placed near the ordering area of each shop, making it easy for customers to review the menu and decide what they would like prior to ordering.
Zero-In provides technical expertise that can only come from years of working in the out-of-home advertising industry. Our creative ingenuity is often copied, but never duplicated. Our wealth of knowledge ranges from the advertising industry to digital signage technology. And our independence as a sole technology partner never puts us in conflict with any of our clients.
Scala has a passion for creating intelligent digital signage solutions that move employees, consumers, and products. Driving more than 500,000 screens worldwide, our solutions increase sales, improve brand loyalty, optimize the customer experience, and reinforce business objectives.
Scala is known for its innovation and leveraging best-of-breed technologies such as mobile and predictive analytics to create award-winning solutions that are easy-to-use yet infinitely customizable to meet our clients’ unique needs. Our solutions can be found all over the globe across multiple industries. Our software powers the digital communications of companies like Rabobank, IKEA, Bloomberg, Tommy Hilfiger, Burger King, TMobile, Virgin Megastores, Disneyland Resort Paris, McDonald’s, Warner Bros., Mercedes-Benz, DNB, Hard Rock Hotel, Shell, Esso, Ericsson and IBC-13.
Scala is headquartered near Philadelphia, Pa., with multiple subsidiaries across Europe and Asia, and over 500 partners in more than 90 countries. For more information, visit: https://www.scala.com or their blog. Connect with Scala via Twitter and Facebook.