Category: Digital Signage Tips


Free Webinar Nov. 28 – Create & Manage Dynamic Digital Content

Learn how to create engaging and dynamic digital signage content and easily deliver it to your audience in this FREE webinar. Discover how to use Flypaper content creation software and the Scala content manager together for a simple digital signage solution.

 

Wednesday, November 28 at 10am PT / 1pm ET

Webinar Sponsored … Read More »


Weekly Spot – August 10

This week’s media stories include Retail TouchPoints’ takeaways from their recently concluded webinar on mobile POS and TechDecisions’ tips on setting up digital signage teams. Hope you enjoy reading these stories along with a great visual on some digital displays surrounding the London 2012 Olympic Games.

 

The Mobile POS Tipping Point

Retail … Read More »


Weekly Spot – August 3

This week’s Scala media stories include tips for retailers by our expert Marcy Patzer on getting started with digital signage and a profile on an LED digital signage installation at Naples airport. Hope you enjoy reading these stories along with an article on mobile checkouts.

 

Five Tips for Introducing Digital Signage … Read More »


Three Quick Questions with Craig Miller of Hammond Communications Group

Hammond Communications Group is a high-definition video production and web design company based in Lexington, Kentucky and a certified Scala partner. We recently spoke with their vice president of interactive media Craig Miller about the company’s approach to digital signage.

RC: Hammond Communications has a broad background in delivering multi-media communication solutions. … Read More »


Weekly Spot – July 20

This week’s media stories include commentary by our retail expert Marcy Patzer and our marketing expert Dave Palermo. Hope you enjoy reading these articles along with our blog post on Digital Signage Japan!

Five Ways Retailers Can Get More From Digital Signage

Our retail expert Marcy Patzer discusses five tips for retailers … Read More »


Three Ways Digital Menu Boards Can Boost QSR Business

In an effort to better inform and engage with customers, many quick service restaurants (QSR) are replacing their printed menu boards with high-resolution digital menu boards. In the typical QSR, customers are in a hurry – but still want a high-quality experience. Using digital menu boards can help restaurants satisfy … Read More »


Three Quick Questions with Kari Mettälä of Panphonics

We had the opportunity to sit down with Kari Mettälä, CEO of Scala partner Panphonics. Founded in 1997 and headquartered in Finland, Panphonics is a global leader in directional audio solutions.

 

RC: How would you describe the value of the sound in digital signage networks?

KM: Audio has been proven … Read More »


Weekly Spot – June 22

This week included media stories on Scala-powered digital signage networks in Tokyo, Japan and Manchester City, England. Hope you enjoy reading these articles along with a blog post on improving digital signage player designs!

Scala Powers Digital Menus at Ben & Jerry's Japan Flagship

Ben & Jerry’s flagship store in Japan installed … Read More »


Weekly Spot – June 8

This week, two Scala experts provided interesting insights into the world of digital menu boards and digital signage hardware designs. We hope you enjoy reading these stories!

 

How QSRs Can Gain Maximum Benefit from Digital Menu Boards

Scala senior director Damon Crowhurst discusses how quick service restaurants can make the most out … Read More »


Ask a Scala Expert: May 1

This Week’s Focus: Retail Digital Signage

 

What are key considerations in selecting display locations in a retail environment?

 

Location is a key consideration in making a retail digital media strategy pay off. You want to catch consumers’ attention, even for just a split second, so you can influence their behavior. But possibly … Read More »


Weekly Spot – April 13

 

Here are some cool stories from this week. Hope you enjoy reading them!

 

3 Ways Businesses Use Digital Signage to Boost Customer Loyalty

This article describes 3 creative ways to use digital signage to boost customer loyalty for your restaurant.

 

One Way Or Another, iPads Are Becoming Part of the Retail Experience

MarketingVox highlights … Read More »


3 Quick Questions with Mitch Goss of Zero-In

In-store digital signage increases sales by allowing retailers to communicate with customers when theyare making purchasing decisions. Mitch Goss of Zero-In works with retailers to implement a customized digital signage strategy that allows for real-time message delivery regarding products, services and pricing.

 

Digital Signage Spot spoke with Mitch about digital signage … Read More »


System Reliability: Essential to QSR Digital Signage Success

Increasingly, quick service restaurants are making digital menu boards a key part of their business strategies.

 

QSRs have found digital menu boards remove the need to print and distribute static signs every time a menu changes to save on costly printing and distribution fees. Also, using motion graphics to attract attention … Read More »


Digital Signage Checklist for DSE Attendees

At Digital Signage Expo 2012, we will present a Digital Signage Checklist that looks at the key considerations for organizations to use when evaluating digital signage systems. This tool is designed to help DSE attendees make informed decisions by identifying the fundamental system components needed to create bold digital signage … Read More »


Weekly Spot – December 9

Here’s some recent news that caught our eyes and we thought you may be interested in reading.

Commentary: Three tips for maximizing your digital signage investment

Our retail expert Marcy Patzer  provides insights on how Quick Service Restaurants can maximize their digital signage investments.

Mobile Marketing on the Rise

An infographic based on new … Read More »


New Book on How to Get Started with Digital Signage and Displays

This week, a new book – Digital Signs & Displays For Dummies – became available which explains how digital signs and displays can cut through market clutter and information overload.

Written in “plain English” for marketing and communications professionals as well as anyone interested in learning how to communicate creative, intelligent, … Read More »


3 Quick Questions with Michael Shuman of 4food

Digital Signage Spot caught up with Michael Shuman founder of 4food, a midtown Manhattan based restaurant that offers not only healthy food fast, but a unique customer experience.

DSS: Being located in buzzing New York City, how does digital signage help distinguish 4food from your competitors?

MS: The digital signs in the … Read More »


Fonts and Colors in Digital Signage

By Mike Rivers, Technical Support Specialist, Scala

When I was a kid I was asked to help make posters for a spring fair held by my elementary school. On a lovely Saturday afternoon in the Sixties, I assembled with my classmates, a few of the more artistically inclined Moms, some poster … Read More »


I am most interested in: Go