Non-Technical


What is DOOH / Digital Out of Home?

Posted on July 22nd, by Robyn Ellan in FAQs, Non-Technical. Comments Off

Digital Out of Home or DOOH refers to digital media used for marketing purposes outside of the home. This excludes TV advertising and radio advertising, but includes digital signage. This is sometimes hyphenated as digital-out-of-home or abbreviated as DOOH. The … Read More »


What makes Scala different from other multimedia software?

Posted on July 22nd, by Robyn Ellan in FAQs, Non-Technical. Comments Off

Anyone who has seen Scala in person sees right away that it’s something special. It’s hard to explain what it is about Scala that gets people excited. Perhaps it is the fact that after all these years of postage-stamp sized … Read More »


Why use Scala instead of MPEG video?

Posted on July 22nd, by Robyn Ellan in FAQs, Non-Technical. Comments Off

It would seem that traditional video production and MPEG would be the content-vehicle of choice for plasma signage networks, and not Scala. Not so! Scala will give you a content-vehicle that is so easy to produce for that you can … Read More »


Why is Scala perfect for plasma screens?

Posted on July 22nd, by Robyn Ellan in FAQs, Non-Technical. Comments Off

Scala Is The De Facto Standard Software for Plasma.
You found the definitive website for issues concerning computers and plasma screens. Scala is the de facto standard software for driving truly large-scale networks of plasma screen signage. Scalable multimedia means that … Read More »


Who needs to know about Scala multimedia software for plasma?

Posted on July 22nd, by Robyn Ellan in FAQs, Non-Technical. Comments Off

Run Extremely Scalable Multimedia Networks (great for plasma screens)
Scala is the best-of-breed software component for running extremely scalable multimedia networks of plasma screen-based dynamic signage. Scala is the de facto standard and industry leader in this emerging industry, having solved … Read More »


What are the definitions for different types of Multimedia?

Posted on July 22nd, by Robyn Ellan in FAQs, Non-Technical. Comments Off

Multimedia is the encompass of all media used in electronics, particularly with computers. The use of computers to present text, graphics, video, animation, and sound in an integrated way. Long touted as the future revolution in computing, multimedia applications were, … Read More »


Scalable digital multimedia broadcasting networks

Posted on July 22nd, by Robyn Ellan in FAQs, Non-Technical. Comments Off

Scalable business solutions.
The idea of scalable multimedia is analogous to the idea of scalable business enterprise solutions. You can start small, with very little network infrastructure support. In fact, a single computer can serve as both the creative station, and … Read More »


Why is Scala better for dynamic signage than video production and vector graphics?

Posted on July 22nd, by Robyn Ellan in FAQs, Non-Technical. Comments Off

Produce More Video and Animation While Charging Less.
There are things you can do in Scala that take much less time than video production or vector-based animation. Scala visual effects are attention grabbing and will influence buyer behavior. They are easy … Read More »


Why Is Choosing The Right Software Important For Digital Signage?

Posted on July 22nd, by Robyn Ellan in FAQs, Non-Technical. Comments Off

Plasma Screens Are Infiltrating Every Nook And Cranny.
Flat panel displays are infiltrating every part of our lives, from automatic teller machines (ATMs), to shopping carts, to shopping malls. Everywhere you look, there they are. Through these new public venues, spam … Read More »


Notes on Windows XP Service Pack 2, various other recent Microsoft Critical Updates, and Scala IC3 Release 7.2+

Posted on July 22nd, by Robyn Ellan in FAQs, Non-Technical. Comments Off

Based on Scala’s internal testing to date, there are no known issues with Windows XP SP2 and Scala IC3 Release 7.2. On a properly configured PC, Scala IC3 R7.2 runs as intended on WXPsp2.

PLEASE NOTE: “On a properly configured PC!” … Read More »






Scala powers Jyskebank British Airways Ad
Keep your head to the sky

Jyske Bank TV* produced this amazing video of a recent Scala installation delivering British Airways’ digital billboard ad campaign...