Dubai’s Rotana chain of hotels installs its 3rd digital signage network running on Scala

Posted on February 25th, by scala-norway in News. 1 Comment

Scala-Parnter, Advanced Interactive Media Solutions (AIMS), has announced the deployment of a cutting edge digital signage network at Amwaj Rotana, part of the Rotana chain of hotels in Dubai.

The digital signage network consists of 32-inch Mirror Displays that are installed near the hotel’s elevators. The screen displays are scheduled and controlled using the Scala 5 content management platform, allowing the hotel to feature news and entertainment for guests waiting for the lift.

“The Scala 5 content management platform allows Amwaj Rotana to have full control of the content, making it easier to develop and deploy strategic branding campaigns using the digital signage network. AIMS has provided an end-to-end solution for this project, which demonstrates the huge benefits of digital signage technology in the hospitality industry. Moreover, the continuing partnership between AIMS and the prestigious Rotana chain of hotels strongly validates the quality and value of our services to the Rotana brand,” said Ahmed Elridi, CEO of AIMS, UAE.

Amwaj Rotana is the third hotel under the Rotana brand after Murooj Rotana and Towers Rotana that has adopted the Scala platform as a digital signage network.

Read more

One thought on “Dubai’s Rotana chain of hotels installs its 3rd digital signage network running on Scala

  1. 1- Designer for Scala Info Channel 5, Designer 5.
    - Create a channel’s design in Photoshop.
    - Export design to Scala scripts.
    - Animate the design in Scala designer software.
    - Publish the scripts to the server.
    2- Senior Design Manager for Scala Info Channel 5. & Scala Content Manager 5
    (Current job) (
    - Create the frames for the channel.
    - Create the playlists for media contents.
    - Manage the playlist into the frames by scheduling it according to user needs.
    - Configure the player and connect it to the server by the IP address to receive the plan of the channel which is needed to display on the screens or one screen.
    - Send the channel plan to the player to represents the channel.

Scala Enterprise, Enhanced. Release 10.4 is now available

Exton, PA September 26th, 2014—Scala is pleased to announce Scala Enterprise version 10.4, bringing you support for the next generation of the Samsung Smart...

Scala wins Invidis Digital Signage Award again

At Restaurant KUTCHiiN in München (Germany), Scala was awarded the Invidis Digital Signage Award in the category Software. For the fourth time in a...

Scala welcomes Android-based players from Instorescreen and Avnet Embedded

Exton, PA September 16, 2014—Scala is excited to announce a new line of Android-based devices designed by Instorescreen and distributed by Avnet Embedded, a...