2016 DailyDOOH Gala Awards Winner
Best QSR / Bar or Restaurant Deployment
Project: Harry Ramsden @ Blackpool Tower
Scala Partner: Pixel Inspiration
Harry Ramsden is a brand synonymous in the UK with fish and chips, and is a business very much focussed on the future.
As part of this vision, Harry Ramsden took ownership of a large unit at the base of Blackpool Tower and wanted the whole restaurant to reflect this new approach with high quality furnishings, interactive music playlists and attention-grabbing digital signage solutions.
Pixel Inspiration installed in total over 35 screens (primarily NEC and iiyama) and more than 50 metres worth of 4P LED panels.
The showstopper solution is the 19-metre 4P LED wave ribbon that runs along and curves with the right hand side interior wall of the restaurant.
2016 DailyDOOH Gala Awards Finalists
Best QSR / Bar or Restaurant Deployment
NUSA needed a digital solution that would reflect that every day is different! As their food offering changes, the content on the screens needs to reflect this, with full management control by the store and head office.
The clarity and freshness that our digital content delivers were major factors in ensuring a successful implementation with NUSA. Easy product management with the ability to quickly and simply mark items ‘Sold Out’ or select replacements were operational ‘must haves’, and are a core part of our service.
Beaver Group’s ‘Menu Ninja’ product and analytics tool allows NUSA to trial campaigns/promotions and an array of scenarios whilst directly measuring the results on the sales performance of the store.
Levy Restaurants @ ExCeL
The brief for Levy Restaurants at ExCeL was to enable the unit to be able to change their food and beverage brand depending on the visitor profile from event to event – Flexibility was key.
One of four different brands along with the option of inviting celebrity chefs to utilise the unit as a temporary ‘pop up’ can now easily be achieved.
Using our signage solution, the content on the video wall and menu boards can be changed to best match the visitor profile of the exhibition taking place, driving products appropriate to the event, ensuring event, ensuring the maximum return on investment for Levy Restaurants.
Best Digital Poster or Street Furniture Implementation
Clear Channel Adshel Phone Box
In January, Clear Channel UK announced their acquisition of Arqiva’s payphone business New World Payphones (NWP Street Ltd) . The company recently began an ambitious programme to transform its ageing phone boxes right across the UK into brand new phone boxes featuring Wi-Fi, interactive local maps and payphone services, with an Adshel Live digital screen integrated into every unit. The phone boxes have been built by Amscreen at their factory near Bolton, creating vital jobs in the area and supporting manufacturing in the UK.
The stunning new phone boxes re-imagine the iconic London phone box for the 21st Century and pay homage to a design classic – breathing life back into the traditional, and instantly recognisable, British payphone.
Adshel Live Network
In 2015, Clear Channel announced plans to expand their Adshel Live network nationally, with the installation of 600 screens in 2016. Clear Channel has now installed over 600 screens, and are well on their way to 1,000 Adshel Live screens in over 40 towns and cities right across the UK. The Adshel Live network, the UK’s only truly national roadside digital Out of Home network, includes bus shelters and FSUs and generates over 1.7 million impressions every day.
The flexibility of Adshel Live allows advertisers the opportunity to activate campaigns in creative and smart news ways – from choosing exactly the right day part, to location-targeted advertising, to campaigns that are activated by weather of traffic speed.
Most Innovative Use of Technology
Churchill Uninsured Drivers
WCRS & Ocean Outdoor
It’s estimated that over 1 million of UK drivers are uninsured; a problem that can cost honest motorists dearly.
Churchill’s DOOH campaign, created in partnership with WCRS and Ocean Outdoor, aimed to reinforce Churchill’s ‘depend on the dog’ brand message by alerting drivers to the number of unscrupulous uninsured drivers on the road and that Churchill has you covered.
DOOH screens were chosen at four uninsured driver hotspots across the UK; Manchester, Leeds, London and Birmingham. The screens used data from the Motor Insurance Database and innovative camera-recognition technology to display a live counter of uninsured drivers passing that location.
Best Overall Retail or Mall Experience
Jaguar/Land Rover Store @ Westfield Stratford
Jaguar Land Rover is the latest brand to join Rockar’s pioneering retail concept, making car buying more accessible. Our brief was to design an audio visual system within the Westfield Stratford store, enabling Rockar to create an immersive experience reflecting its setting in one of the busiest shopping centres in Europe.
The system includes 80 screens conveying individual model stories, brand and Rockar messaging. Highlights include a giant 12 screen videowall in the window which elevates to reveal a display car. In store, touchscreens allow shoppers to configure their new car, purchase, and trade-in whilst surrounding videowalls attract and inform.