Case StudyOtherTransportation

VIDEO: Blue Grass Airport Digital Advertising Opportunity – Hammond Communication

Hammond Communications Group, a Scala Certified Partner and leading provider of digital signage solutions, partnered with Blue Grass Airport to provide innovative advertising opportunities with two video wall displays. The digital displays, located in the airport’s high- traffic baggage claim area, offers advertisers a cutting-edge approach and increased flexibility for delivering targeted marketing messages to more than 525,000 annually arriving passengers.

“Hammond is honored to have been selected by Blue Grass Airport to provide a digital advertising solution that grabs travelers’ attention in a subtle, but more impactful manner. Our digital advertising solution utilizes advanced software and dynamic, ultra-HD graphics and video to deliver powerful messages. It’s an ideal solution for the Blue Grass Airport and provides advertising clients an effective way to connect with consumers.” – Craig Miller, Hammond Communication Group’s vice president of interactive media

Each digital video display consists of six 46” thin bezel LCD screens that provide a 10-foot wide panoramic display. Powered by Scala digital signage software, this innovative display technology allows advertisers to creatively showcase long-term and short-term advertising campaigns in a variety of formats including dynamic video and static images.

“By crafting this stunning solution for Blue Grass Airport, Hammond Communications Group has found a great way to leverage the high foot traffic of busy travelers. This installation will provide an opportunity for both third party advertisers and Blue Grass Airport to reach their target audience” – Robyn Ellan, Scala’s senior director of marketing.

Used in transportation, hospitals, manufacturing, food service and more, high-definition digital signage can reduce production costs and allow for simple, time-sensitive changes, to produce effective messaging. With the Blue Grass Airport installation, advertisers will have the flexibility to design their message across all six screens or use smaller portions of the display to show multiple messages. Airport advertisers will also have the ability to rotate between several different messages and ads can easily be updated, as needed.

“This is one of multiple steps the airport will begin to take in the next few years to create a more tech-savvy environment. By adding these displays, we can deliver a high-impact advertising value to both the client and passengers from around the world. As our community continues to expand towards high-tech, entrepreneurial development, it is only fitting for the airport to incorporate the latest technology in the terminal.” – Eric Frankl, executive director of Blue Grass Airport

Blue Grass Airport selected Hammond Communications Group to manage the project and install the new displays. Hammond Communications, located in Lexington, Kentucky, is known for its digital signage expertise and interactive communications solutions.

“We are fortunate to have found a nationally-recognized partner in digital signage right in our own backyard. We appreciate Hammond Communications Group’s partnership with the airport and assistance in implementing this exciting new technology.” – Eric Frankl, executive director of Blue Grass Airport

 

airport digital signage display  

About Hammond Communications Group
Founded in 1980, Hammond Communications Group delivers award-winning, high-impact, interactive communications solutions for a broad range of industries. Our services include turn-key digital signage solutions, live event and press conference production, audio/visual equipment rental, HD video creation, Website design and interactive media services. Hammond Communications Group is based in Lexington, KY. For more information email info@hammondcg.com or go to www.hammondcg.com.

About Blue Grass Airport
Blue Grass Airport, located in Lexington, Kentucky, is served by five major airlines providing convenient non-stop service to 13 major hub cities and connecting service to hundreds of destinations worldwide. Receive the latest airport news by liking us on Facebook at www.facebook.com/bluegrassairport or following us on Twitter at www.twitter.com/bgairport.