Scala latest Retail display solution: Instore Re-Targeter
Imagine walking into a store and the screens that are near to you automatically show products that match your personal profile and purchase history! By using beacon technology, it is possible to detect fact-based consumer profiles, derived from information in the customer database of the shop.
Scala has created a solution using this customer information to display three different fashion looks, based on the consumer’s gender and age, on 84 inch portrait screens. The customer can then choose a follow up action on their phone… send the outfit to a fitting room, make a buy or ask for the assistance of a sales associate.