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Why you should bet on Scala at DSE 2014

By February 11, 2014 No Comments

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Join Scala at DSE 2014
Stand #736

Scala Booth 736

Visit Scala at DSE Stand #736

There’s only one group of guaranteed winners in Las Vegas: the attendees of DSE 2014. Hailed as the largest international tradeshow for digital signage, anyone pacing the show floor is sure to be swooned by the endless rows of exhibitions. Standing out is about as tough as a pair of aces in a game of Texas hold ‘em. But not to worry, Scala is coming to Vegas with a full house.

A connected in-store experience

Scala is once again opening up their digital store on the DSE show floor to illustrate how a retail store can provide a targeted, immersive experience that engages customers across all channels. Scala’s connected store leverages mobile, geo-location, customer data and other interactive technologies (described below) to enable relevant and personalized communications for in-store visitors:

Gesture Control: By enabling hand gestures to control content via a simple web camera, customers can interact with digital displays featuring their favorite products. This creates a fun, futuristic shopping experience that engages the user and those in the surrounding area.

Scala Fling: Customers can share content from their tablets or mobile devices to any screen with a flick of a finger. A retailer can use Scala Fling as an incredible assistive selling tool by walking customers through content on their tablets and ‘flinging’ interesting content to a larger screen. This also grabs the attention of anyone passing by. On mobile, a consumer can “fling” content to view it on a larger screen, see a related video or share with their friends.

Social Media App:  A “mash-up” of multiple social media channels including Facebook, Twitter and Instagram will provide a constant feed of crowd sourced information about what is occurring on the show floor, in speaking sessions and within the Scala booth.

Mobile devices and mobile apps have introduced the world to an unprecedented level of personalized engagement. A growing number of consumers carry devices within the store, which allows retailers to provide a greater experience within the store that was once only achievable online.

Geo-location technology: Bluetooth Low Energy (BLE) devices like Apple’s iBeacon are small wireless sensor beacons that pinpoint a customer’s location in the store. They can send customers personalized notifications about items close by that are on sale or relevant to the customer’s interests. Customers can even make payments at the Point-of-Sale (POS), without having to remove their wallets.

What else is in the cards for Scala?

Connected Cafe: Ordering and waiting for a coffee to go will be a breeze at Scala’s coffee bar. With Scala’s self-service tablet, there’s no need to remember a ticket number—the visitor’s picture is taken when they place an order. Once the coffee is ready, the visitor’s picture will show up on the screen. While they wait, visitors can participate in Scala’s competition to take home a Nest learning thermostat. To enter, they just tweet about their favorite Scala solution with the tag #scalasolution. A lucky winner is drawn every day!

Scala Advanced Analytics:  See one part of Scala Advanced Analytics in action. This solution transforms POS data into actionable insights for maximized sales and operational efficiency. Up-to-the-second transactional data from the Connected Cafe will be analyzed on the stand.

Digital Signage in the office: Effective communication is integral to a successful business. Scala corporate communications solutions ensure important messages reach employees on strategically placed digital signage in areas like elevators and lobbies. A visual, dynamic display is more captivating than another email added to inbox clutter. Scala will also be featuring a wayfinding solution that guides and inform visitors in offices or public spaces.

More bang for your buck: With digital signage, banking and financial institutions have the ability to provide continuously updated and relevant information at strategic times of the day. This allows for optimized messaging to take place peak points of engagement such as waiting areas, behind tellers, at transactional kiosks, and even in drive-through lines.

Scala Enterprise Release: Scala has recently announced Release 10.2 of Scala Enterprise Content Manager and Scala Designer. This new release includes hundreds of improvements and new features with an emphasis on creating an intuitive user experience through a smoother workflow to allow increased productivity, improved folder indexing for searching media files and an enhanced monitoring system.

Stop by the Scala booth (#736) for your personal walkthrough.

Scala DSE Speaking Engagements

Pre-event, show floor and in-booth session information can be found here.

Scala Stand Partners

Samsung Smart Signage Platform

The Samsung Smart Signage Platform, available on selected Samsung commercial displays from this year, is an integrated system-on-chip technology that eliminates the need for an external media player.  It provides organizations with a streamlined, cost-effective solution to easily deliver dynamic content and messaging to their audience. Featuring a dual-core CPU, full codec video processor, and 4GB or 8GB of storage depending on the model, the Smart Signage Platform supports JavaScript, HTML5 and CSS3, enabling the development of dynamic, customized signage solutions. To find out more, visit

Windows Embedded

Windows Embedded, powered by Microsoft, and Scala partner together to deliver Intelligent Systems that connect cutting edge technology with retailers’ data to personalize and optimize customer experience. Windows Embedded is a critical component of Scala’s solutions at DSE including Scala Fling, gesture control engagement and social media applications.


MediaVue provides purpose built players and technical solutions engineered for the Digital Signage industry. As the premier partner for enterprise customers, we support over 90 Scala partners across a global network of integrators and end users. Our staff of technical solutions experts is here to support you during all aspect of your project.

Adder Technology

Adder Technology is a leading developer and thought leader in connectivity solutions. Adder’s media networks, extenders and keyboard, video and mouse switch solutions enable the control and distribution of IT systems around the world. The company distributes its products in more than 60 countries through a network of distributors, resellers and OEMs. Adder has offices in the United States, United Kingdom, Germany, the Netherlands, Spain, Sweden, China and Singapore. Adder’s user base ranges across markets such as Retail, Financial, Industrial, Medical, Broadcast, Air Traffic Control, Digital Signage, Military and Server Management. Adder manufactures products under its own brand as well as for a number of OEM customers and its products are marketed and supported by a global network of resellers and distributors.


Signet is a digital media solutions provider, sitting at the intersection of the four core disciplines essential in creating a best in class, enterprise management distribution platform; Information Technology, Audio and Visual, Digital Media, and Content Management. Leveraging a collaborative approach to process and consultation, Signet works within your ecosystem of partners, vendors and agencies to insure globally proven best practices are implemented to bring forth a unified media-platform for our clients.

InStore Screen

Instorescreen is the premiere manufacturer and provider of professional digital signage products. Our products are attractive, fully featured, built from grade “A” components with a robust and rugged casing making them retail proof and reliable. We also design and build customized solutions just for your application. These projects start by fully understanding your brand to design a product that aligns with your marketing investment and company profile. Using our proven technology you will have a cost effective and reliable solution allowing you to focus on communicating with your customer, instead of worrying about technology and maintenance.

Shuttle Computer Group

Shuttle Computer is the North American subsidiary of Shuttle Inc., a publicly traded company established in 1983.  Shuttle specializes in small form factor PC hardware for digital signage, point-of-sale (POS) and interactive kiosks in the retail, restaurant, food service and hospitality industries as well as motherboards and bare bones systems.  For more information, contact your Distribution Partner, visit or call 1-888-972-1818.

Telecine Multimedia Inc.

Telecine delivers signage and content that exceeds all expectations.

Established in 1986, Telecine has been on the cutting edge of Digital Signage since the beginning, with their first major installations almost 20 years ago.

More recently, Telecine has won international awards including the Mobius Award, the Digi, the DailyDOOH, POPAI and Marcom.

Whether a client requires a completely unique display design, totally dynamic and creative content for those displays, or networked signage installed worldwide, Telecine has the people with the knowledge and experience to deliver, on time and on budget.


Step4Media will be presenting TelemediaVision, its turnkey digital menu board solution, at the Scala booth at DSE. This unique, database driven product enables partners to create and manage dynamic digital menu boards without the need for programming. TelemediaVision includes a user-friendly CMS, is available in SaaS mode and can be hosted on own Scala servers.


IAdea has fused the Scala Android Player into its Android media player and 10-inch signboard products for the highest performance, reliability and ease of deployment possible. IAdea will demonstrate the new “dual display” capability of the digital signboard. In addition to showing content on the small screen, the device can now (with one player license) project the same content to a second display via HDMI connection. This feature is great for product promotion, event showcase, and waiting queue applications where two screens can provide consistent message to viewers up close and from afar. It has already helped Scala partner win a 7,500-player project in 2014.


Poindus is specialized in the design and manufacture of industrial computing hardware for retail, hospitality, healthcare and industrial automation. What we offer is not only the one terminal but also mutually beneficial to your business in anyway. Incorporating the leading technology advances with flexible manufacturing ability, we answers the market needs accurately, our products are powerful intuitive and driven by market feedback. We do believe that interactive technology helps life better. Especially in the interactive computing industry to deliver the solution to move our business partners forward in their markets. By constantly develop and refine our systems to provide management with ever more information, Poindus never forget that reliability and simplicity are vital to the successful running of your business.


Dot2Dot Communication is proud to be the Canadian Master Distributor for Scala and strategic partner providing a connected platform to its industry leading media management software, Ad Manager. At this years’ DSE, Dot2Dot will be showcasing new Ad Manager functionality including online interfaces that greatly streamline efficiencies and reporting capabilities. They will also be launching their 2nd generation Digital platform that is fully integrated with Scala Enterprise Content Manager. Stop by for a demo and find out why more ad-based networks around the globe choose Ad Manager. For more information visit


Zero-In helps your business grow and connect with customers by installing and managing your digital content network. Our mission is to be your trusted partner to fulfill your needs relating to:

  • Digital Signage
  • Interactive Displays
  • Overhead Music
  • On-Hold Phone Messaging

We do things differently; with us, cookie-cutter solutions are not an option. We strive to find the path that takes your business where it’s never gone before.

Our in-depth communications knowledge and commitment to fulfilling your personalized needs is the foundation of our business. It’s what makes us a leader in the field and the reason we pioneer new and innovative solutions. What can we do for you?


Join IBASE at Digital Signage Expo 2014!

As a leading innovator in digital signage and a worldwide partner of Scala, IBASE offers digital signage players which meet a wide variety of market and performance requirements.

Be sure to visit our booth (1719) this year at Digital Signage Expo 2014 and check out our newest digital signage offerings. IBASE digital signage players will help deliver superior graphics that attract, entertain and maximize the visual experience.

Feel free to schedule an appointment at DSE with us and ensure that your questions are fully answered by an IBASE representative. Click Here

Multimedia Corporativa

Integrating ideas and technology to improve internal corporate communication with employees, help businesses share information, accelerate and enhance business processes, all while saving time and overcoming geographic limitations through clear communication links using the appropriate technology.

Developer specialized in Scala since 1993 developing solutions for:

  • Internal Corporate communications
  • In-store Marketing solutions



CMA provides software, hardware, displays, mounts, installation, content development, project management, training, technical services and advertising management solutions for connected signage networks. In business for over 16 years CMA is a complete digital signage integrator.

Our focus has been on building long-lasting relationships with our clients. We specialize in developing technology solutions, as well as delivering a high-end conceptual design.

Thanks to our technology and broad implementation expertise we can rapidly and reliably deliver advanced customized solutions to drive your organization’s brand and extend your relationship with customers, business partners and employees.