Stunning model Sophie Anderton brought Westfield London to a show stopping halt this week, almost 20 years after her debut in Gossard’s iconic 90s poster campaign.
The campaign recreates Sophie’s original pose on a bed of hay, which caused a stir when it first appeared 17 years ago.
The campaign is running on Ocean’s Outdoor Tiles and is using Scala Software for content creation and distribution.
Digital Media Technologies chose Scala to enhance Ocean Outdoor’s visual quality and unify content management processes to prestigious retail-sites including Westfield, IMAX, Liverpool City Centre and Birmingham.
Powerful, business critical digital signage with impact!
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