September 25-26th 2013 Tom Nix (CEO Scala) presenting

The International Scala Conference, which took place in Amsterdam on September 25 and 26 was a tremendous success!

In total 293 people attended the event at the Zuiderkerk in Amsterdam.

A mix of valuable speakers and top-of-the-line exhibitors presented on the main stage as well as on the second floor. Scala and leading industry speakers shared innovative perspectives on trends that are truly delivering positive outcomes through inspiring project showcases and presentations.

Please check out the presentations:

Florian Rotberg


Florian Rotberg (Invidis)

State of the European Digital Signage Industry and Outlook 2014

Key Industry Insights


Manolo Almagro


Manolo Almagro (TPN)

Retail 2020 – A look ahead at the future of Retail

Reimagine Retail Marketing


Nele Bruers


Nele Bruers (DOBIT)

How to interact with your audience…

How to create a personal interaction with your audience. Engage with your customer or employee.


Matthijs Buijs


Matthijs Buijs (QYN)

Opening the Digital Signage Shades to Increase Retail Sales

Insight in how Luxaflex set the bar in their industry and aims to continue their succes towards 2020 – with the help of DS


Marco Burkhardtsmayer


Marco Burkhardtsmayer – (MuSe Content)

Why In-Store Music Concepts will help you sell more Signage

A presentation based on the digital communication success formula for Tom Tailor


Helge Haarig


Helge Haarig (Scala)

The MediaMarkt – Saturn In-Store Digital Experience

Advanced customer-facing technologies operating in 909 stores in 16 countries in 18 launguages


Enzo Tummainaro


Enzo Tumminaro (Hewlett-Packard)

Enabling a Seamless Customer Experience

Transforming the retail store to meet the needs of today’s connected consumer