BlogDigital Signage Industry

Scala chooses Mdina Media as its Main Media Player Sponsor at ISE 2015

By February 5, 2015 No Comments

Sittard, February 5, 2015
Mdina Media, a Scala platform partner, has been chosen as Scala’s Main Media Sponsor at the Integrated Systems Europe exhibition, to be held at the Amsterdam RAI from 10-12 February 2015. Mdina Media is a market leader in supplying preconfigured media players able to run Scala applications 24/7. The two companies have been working together for 8 years to offer digital signage solutions of the highest quality.

The perfect digital signage partnership

Scala Inc. produces the software that powers digital advertising and messaging screens all over the world. Mdina Media produces digital players, the hardware that’s often literally behind each screen. The co-operation between Mdina Media and Scala has resulted in successful projects in Europe, Asia, North America and Africa.

Media players for 1 to 12 screens

As well as being a long-term business partner of Scala, Mdina Media has over 10 years’ experience in the field of digital messaging. The Amsterdam-based company provides media players that run anything from 1 to 12 digital screens, including popular low-cost video players for single screens. All of its products are embedded solutions based on industrial hardware, and guaranteed for up to 5 years. The high quality of the materials ensures that the players are able to run 24/7 and can be used for multi-screen displays in full HD resolution. Through close co-operation with its technology and engineering partners, Mdina Media uses extended lifecycle components in all its players, allowing them to run effortlessly for years at low power consumption.

Clients from Schiphol to Azerbaijan

Mdina Media’s video players currently operate nearly 3,000 advertising and messaging screens at Schiphol Airport, including the huge video walls outside the terminal, all the advertising screens inside the airport, plus the Arrivals and Departure screens. Other airport clients include Rotterdam-The Hague, Eindhoven, and Baku in Azerbaijan. Mdina Media’s players are also behind the screens of Shell, RAI Amsterdam, Tommy Hilfiger, McDonald’s, Pizza Hut, ING Bank, and Hotel Novotel in London, as well as buses and metro trains in several Dutch cities.

Complementary – and complimentary – businesses

“We are pleased to be able to support Scala with a sponsorship at the ISE,” says Michael Blijden, CEO of Mdina Media. “This is a wonderful opportunity for us to stress our excellent relationship with Scala and demonstrate the quality of our products and services.”

Harry Horn, Scala’s Vice President of Global Marketing, returns the compliment: “We’ve been working with Mdina Media for 8 years. Throughout this time the Mdina Media players have been used at multiple events and projects in combination with Scala software. The result was that the output was always flawless, even when the graphical demands were very high. It’s great to do business with such a reliable partner.”

Meet Scala and discover more about Mdina Media

Scala will be present on stand 8-F195 at ISE 2015.

About Mdina
Mdina Media, headquartered in Amsterdam, produces an innovative range of media players that can operate from 1 to 12 advertising or messaging screens, including video walls, at HD resolution. Based on industrial hardware and with high-quality components, the players can run 24/7 for a guaranteed period of 3, 5 or even 7 years. Mdina Media specializes in large-scale projects for which it develops, engineers and produces cost-effective solutions that can be adapted to fit each individual situation. Based in Amsterdam, Mdina Medias’ clients include an international airport, one of the largest conference centres in Europe and market leading companies in the retail, bank and fast food industry.
Tempelhofstraat 2
1043 EC Amsterdam
The Netherlands
T: +31 (0)20 6816469

About Scala
Scala has a passion for creating intelligent digital signage solutions that move employees, consumers, and products. Driving more than 500.000 screens worldwide, our solutions increase sales, improve brand loyalty, optimize the customer experience, and reinforce business objectives.

Scala is known for its innovation and leveraging best-of-breed technologies such as mobile and predictive analytics to create award-winning solutions that are easy-to-use yet infinitely customizable to meet our clients’ unique needs.

Our solutions can be found all over the globe across multiple industries. Our software powers the digital communications of companies like Rabobank, IKEA, Bloomberg, Tommy Hilfiger, Burger King, TMobile, Virgin Megastores, Disneyland Resort Paris, McDonald’s, Warner Bros., Mercedes-Benz, DNB, Hard Rock Hotel, Shell, Esso, Ericsson and IBC-13.

Scala is headquartered near Philadelphia, Pa., with multiple subsidiaries across Europe and Asia, and over 500 partners in more than 90 countries. For more information, visit: or their blog. Connect with Scala via Twitter and Facebook.