At Telenet’s Mobile concept store in Belgium, communication technology and digital signage play a decisive role in helping customers find the product or service that serves their needs best. To ensure that happens, Scala partner DOBIT created an innovative concept for Telenet to maximize sales and customer satisfaction, according to a company press release. That installation won a silver award in the category “Interactive self-service” at the DSE Apex Awards held in Las Vegas this week.
How it works
Visitors of the Telenet Mobile concept store receive a range of tools to help them decide what they need from a product and information perspective, said Philip Van den Driessche, account manager of DOBIT.
“The first thing you see when you walk into the Telenet shop is the ‘Who Wall’, which is the first help station,” he said. “Three 46-inch Scala powered Elo touchscreens help customers make a primary selection from the huge assortment of mobile devices that are available.”
After entering information about preferences, such as multimedia features, text messaging bundles and budget, customers will see three devices which they can then examine in more detail in the “Which Zone.” There is one 10-inch screen per two devices displayed there; when the customer picks up one of those devices, the screen shows all specifications of the chosen mobile device.
“The concept store in Antwerp has been open for a while now, and the first reactions have been wildly positive. The average customer appreciation level of the store is very high,” said Marc Bruers, CEO of DOBIT. “We are seeing that they do use the interactive tools that we have provided for them. And, very important, the average order value per customer is notably higher than that of other Telenet Mobile stores.”
The success of the concept store in Antwerp has led Telenet to roll out the concept to more of its stores. Currently 15 stores host a total of 182 Scala players.