In Posnania shopping center opened in October 2016, Scala partner SQM Digital Signage company installed over one hundred most modern multimedia devices. The supplied solution is primarily spectacular LED screens, including Europe’s largest elliptical transparent screen. The installation consists of interactive video walls and tablets. The management system of Digital Signage is carried out with the use of Scala software.
Posnania Center is one of the largest and most modern commercial buildings in East-central Europe. There were dozens of facilities and services prepared for customers who use new technologies, e.g. a system of screens implemented by SQM Digital Signage.
The most unique solution is an elliptical LED screen suspended in the Atrium with surface of almost 100 square meters and a transparency of 90%. It is the largest construction in Europe and the only one of an elliptical shape and clarity allowing to see the displayed content from student residences near Posnania Center.
In the Rotunda, there was applied a semi-circular LED screen creating an impressive arc, ended with two-side free-standing multimedia totem. Sync of all screens surfaces allows you to display content including two levels of the Center and offering a variety of experiences depending on where the customer stands. In addition, in the totem there are placed two touch screens allowing to take a Selfie photo, which can be displayed on a large LED screen.
At the entrance to the parking, there were installed 7 video walls equipped with a Kinect complemented by the camera showing on the screens scenes from the shopping mall. This configuration allows you to launch augmented reality using the space of the building. SQM Digital Signage installations support several LCD screens and professional tablets in order to obtain additional information about the offer of the Centre during moments of rest.
System of screens is managed remotely through the SCALA platform, which for more than 25 years has supported the most interactive and most innovative Digital Signage projects worldwide.
In the installation, there were applied reputable hardware solutions, such as Public Display NEC monitors, DELL computers, ELO TOUCH tablets or KRAMER equipment.
“Posnania is a new place on the map of shops and lifestyles spots in Poznan. The whole concept has been prepared and designed for people. We have implemented the whole spectrum of the latest technologies here. One of them is multimedia screens with more other media. ThinkThank APSYS LAB in cooperation with SQM Company from Posnań were in charge of the implementation. From today’s perspective, we can say that it was a very good choice.” – said Agnieszka Juszkis, Marketing Director in Posnania.
“Installation of Digital Signage in Posnania is one of the largest multimedia installations in this part of Europe. Some of the delivered solutions are so innovative that this part of world has not seen them yet.” – highlights Grzegorz Góralczyk CEO, SQM Digital Signage.