From April 1-3, Scala attended the MPV Retail Show in Paris with Partner TMM.
MPV is the event for retail marketing professionals. Organized every 2 years in Paris on behalf of POPAI France, this business event brings together all the professions involved in analyzing, activating and facilitating the act of buying of the shopper. For 31 years, MPV has identified market trends and moved with the evolution of large companies.
In a context where the brand needs to renew itself continuously to attract and secure the loyalty of its clients, MPV offers new thought leadership perspectives. It presents a complete view of all the marketing at retail solutions that help make the shopping experience a unique moment!