AEG Multimedia Creates Fan Voting Experience at L.A. LIVE Entertainment Complex
Fox Broadcasting wanted to create an impactful, creative way for fans to voice who they suspected was the killer on Gracepoint, a ten-episode mystery event series. After setting up the website suspecteveryone.com, where fans were encouraged to vote on who they thought was the killer in the mystery, Fox came to AEG Multimedia Productions to create an interactive display solution in a Los Angeles, CA, entertainment complex.
Twenty screens at the L.A. LIVE and JW Marriott Hotel and entertainment complex grabbed the attention of visitors with eye-catching images showing weekly results of fans’ online voting, focusing on one character per week. Viewers would cast their votes, which the Senior Director of Digital Signage at AEG Multimedia, Jeff Curtis, integrated with Scala Enterprise Designer to trigger the screen content to show real-time results. Fans actively participated and enjoyed the interactivity on the website and social media as the ten-week campaign went on.
Jeff Curtis, Senior Director of Digital Signage at AEG Multimedia
AEG Multimedia designed and manages the complex 20-screen LED displays at L.A. LIVE, which features screens of differing pixel ratios and seven players powering the content. The screens include six towers, two of which contain three mirrored images while the remaining four towers contain two mirrored images. Additional screens include the 16×9 Plaza Display, Microsoft Theater ribbon board and Hotel Vertical Mesh that spans 15 stories up the JW Marriott Hotel.
A challenge for Curtis and AEG Multimedia was scheduling the content to kick off on the screens at pre-determined times and days of the week, and ensuring the content displayed correctly on screens of varying size and shape. Fox Broadcasting had 16 time slots per hour throughout a 24-hour day, and the Gracepoint voting content displayed during four of the 16 slots. However, every Wednesday – the day Gracepoint aired – the content was set to display during all 16 slots each hour.
A Python script referenced the online voting site, which was integrated with the creative content. AEG Multimedia created seven files of different content, and, within Designer, used groups to assign a certain day of the week to the file grouping. To automate and execute the schedule timing, an interrupt command on a Special Event page cued the Gracepoint voting to display at the 15 minute mark every hour. This was all executed in a short timeframe with the flexibility of the Scala solution.
AEG is one of the leading sports and entertainment presenters in the world. AEG, a wholly owned subsidiary of the Anschutz Company, owns or is affiliated with a collection of companies including more than 100 of the world’s preeminent facilities such as STAPLES Center (Los Angeles), StubHub Center (Carson, CA), Best Buy Theater (Times Square, New York), Sprint Center, (Kansas City), Target Center (Minneapolis), Mercedes-Benz Arena (Shanghai, China), MasterCard Center (Beijing, China), O2 World Hamburg, Allphones Arena (Sydney, Australia), Ericsson Globe Arena (Stockholm, Sweden), O2 World Arena (Berlin, Germany) and The O2 Arena and entertainment district (London, England), which are all part of the portfolio of AEG Facilities. Developed by AEG, L.A. LIVE is a 4 million square foot / $3 billion downtown Los Angeles sports, residential & entertainment district featuring Microsoft Theater L.A. LIVE; Club Nokia; a 54-story, 1001-room convention “headquarters” destination; along with entertainment, restaurant and office space that officially opened in 2010.
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