Press Releases

Scala Ticketing System delivers a versatile medium for dynamic pricing, promotion and advertising at The Franklin Institute.

Scala Certified Partner Applied Video Technology (AVT) installed a state of the art digital ticketing system to help The Franklin Institute maximize customer engagement with various exhibitions, tours and services.


EXTON, PA, May 2, 2013 – The Franklin Institute, the premier Philadelphia Science Museum, has introduced a digital ticketing system.  A versatile and stunning display of five, full HD, 55 inch screens has been installed at the Museum’s ticketing entrance. These screens display various information such as ticket prices, current or upcoming exhibits, show and tour group times, and video trailers. With the use of dynamic pricing, customers are offered ticket packages for museum experiences that are available at the time of their visit, allowing the museum to maximize promotional efforts for these programs.


The Franklin Institute’s previous static signage for ticketing and promotions was becoming cumbersome and expensive. With their new digital signage, The Franklin Institute has increased flexibility in changing ticketing prices as well as decreased the time it takes to make these updates. The new displays enable more eye-catching advertising content that reduces perceived wait time for those in line to buy tickets. The Franklin Institute chose Scala software for this project and worked with Scala Certified Partner, Applied Video Technology (AVT).


“This new ticketing signage system now gives us the opportunity to cycle through imagery for our films and special exhibitions so that visitors can see the full breadth of our museum offerings. The screens also showcase visitor friendly ‘package pricing’ that shift to discounted evening or special event pricing through the pre-programmed content management system. Our investment in the new signage has saved on both labor and materials for producing printed signs. The digital signs have also uncomplicated the offerings for our visitors now that the pricing is tailored to show only those museum experiences that are available during the time of day of their visit,” says Jeanne Maier, Director of Design, The Franklin Institute.


“The Franklin Institute’s high caliber of programs and exhibits really grab attention on these new dynamic displays. We’re excited about the increase in productivity for their staff and the positive impact on customer experience,” said Robyn Ellan, Sr. Director of Marketing, Scala. “AVT has delivered another excellent digital signage system that we are proud to have powered by Scala software.”


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About The Franklin Institute:

Founded in honor of America’s first scientist, Benjamin Franklin, The Franklin Institute is a renowned and innovative leader in the field of science and technology learning, as well as dynamic center of activity. It is dedicated to creating a passion for science by offering new and exciting access to science and technology in way that would dazzle and delight its namesake. For more information visit


About AVT:

AVT has been a leading audio video systems integration company in the tri-state area since 1996.  With offices in Malvern, PA and Marion, OH,  AVT is proud to assist our customers in the design, installation, training and support of custom AV solutions.  We are InfoComm CTS certified and trained representatives for hundreds of AV manufacturers and strive to find the right technical mix of products and price point to ensure our customers receive the best overall value for their investment.  Visit us online at


About Scala:

Driving more than 500,000 screens worldwide, Scala is the world leader in location-based media designed to actively and intelligently influence human behavior. We love creating intelligent digital signage solutions that move products, consumers, and sales metrics. Scala solutions increase sales, improve brand loyalty, optimize customer experience, and reinforce business objectives. Scala is headquartered near Philadelphia, Pa., and has subsidiaries in The Netherlands, France, Norway, Germany, Japan and India, as well as more than 500 partners in more than 90 countries. For more information, visit: or their blog. Connect with Scala via Twitter, Facebook and LinkedIn.