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Scala to showcase a totally redesigned user experience and new functionalities including HTML5 content playback and Android device support at DSE 2013

By March 5, 2013 No Comments

Visit Booth 922 and experience interactive features for mobile (Windows, Android and iPad tablets and mobile phones) that engage audiences in retail and corporate settings, new Facebook and Twitter implementations and the launch of Scala’s integration with the new Samsung Smart Signage Platform.

Exton, PA, February 20, 2013 – Catch a sneak peek of new Scala Enterprise. Visitors of Digital Signage Expo 2013 can experience a brand new version of Scala’s software which includes a totally redesigned user experience, many new features and improvements. Scala will showcase HTML5 and Android player support, the usage of interactive features on mobile devices to engage with retail and corporate communications audiences, new Facebook and Twitter integrations and Scala’s collaboration with the new Samsung Smart Signage Platform.

Built from the solid foundations of the Scala product line, Scala Enterprise is the next major release of the Scala Software Suite using state-of-the-art development techniques to deliver a fast, best-of-breed, web application.

User Experience – The result of in depth focus groups and usability studies to guide the development of a new user experience, Scala Enterprise Content Manager has an entirely redesigned user-interface with highly intuitive workflows. It leverages ‘Drag and Drop’ capabilities, easily highlights relevant information, makes tasks more efficient and places helpful links right at your fingertips.

Support for Android PlayersScala Enterprise supports a new family of Android-powered media-players and photo-frames. These devices are lower cost, growing in flexibility and capability, and will take advantage of HTML5 for dynamic and interactive content.

HTML5 Content – HTML5 is the emerging standard for great content on the web. Both the new Android players and the classic Scala Players will support HTML5, as well playback content created using standard web-design tools.

Superior Integration and ExtensibilityScala Enterprise Content Manager includes an all-new set of web service APIs for integrating, controlling, and extending its functionality. The APIs support the user-access system and grants role-based access to only what a given API user or work-group is entitled to.

Interactive – Retail and Corporate Communications – Aimed at retail and corporate communications usage, Scala will be exhibiting some exciting tablet innovations. Scala’s Fling solution allows a user to “throw” content from a tablet onto a screen by the swipe of a finger. The Fling is now available on all operating systems; Android, Windows (8) and iOS tablets. Through a QR code application that is showcased at the stand, Scala will also offer a solution for shoppers to “catch” a sale, even when a certain product is out of stock at that moment in that particular shop. A fully integrated corporate communications lobby solution will be presented, including Facebook, Twitter and weather forecast integrations; all combined on a spectacular 6 screen ‘puzzle’ set-up.

An interactive car configurator will also be presented at the Scala stand. Through an Android tablet, customers in a show room can alter the model choice, accessories and colors and immediately see on a large playback screen what the product of their choice will look like. Taking this from the retail shop floor and into the executive’s office – Scala will have an interactive CxO board solution on display, based on car sales data, giving business leaders the tools to visualize data and steer their operation in the right direction.

Through a mobile phone store solution Scala will present its concept for integrating music, content triggering and sound supported advertising/branding in a store environment. Visual content, triggered by choosing a phone type, will seamlessly “take over the audio control” and Scala software ensures that the in-store music comes back, once the phone is returned – test it at the Scala stand. Based on this same set-up, Scala expert Stefan Menger will present Scala’s advanced analytics solution Scala iS. This solution analyses historical POS data, combined with external factors and then creates the optimal play list for a specific time slot in a shop or quick service restaurant environment.

“HTML5 and Android support, the integration with Samsung’s new platform and the fully integrated retail solution that Scala has created shows the abilities of Scala as an advanced knowledge company, leading not only by developing great software features, but also by creating practical, yet cutting edge concepts”, says Tom Nix, CEO Scala. “These solutions bring interactive shopping experiences to the retail industry, resulting in sales increases and reduction of churn for the retailer. Our CxO board and iS solutions are the advanced tools that give business leaders the ability to set the right course for their operation, based on up-to-date market and economic developments, as well as their internal business stats.”

Samsung – Samsung is this year’s main screen sponsor for the Scala stand at DSE, providing more than 20 of their superb quality (interactive) LED displays ranging from 32 to 55 inch in size. The brand new integration between Scala Enterprise software and the new Samsung Smart Signage Platform will be showcased. Through this integration, users can benefit from the power of the Scala software engine to drive content on the Samsung Smart Signage Platform, which is built on high-end, industry grade displays from Samsung. This offers a great plug and play solution for digital signage users. Content will consist of template based messages, movie clips and picture playback, twitter integration, live RSS (news) feeds and weather forecast feeds; all managed through Scala software.

Mdina Media – Mdina Media – Mdina Media is the main hardware sponsor for the Scala stand at DSE; 10 locations on the Scala stand will be powered by Mdina Media Players, ranging from a 6 screen configuration and the Scala Fling applications to a digital menu board set up and various touch screens. Mdina Media, as a leader in Digital Signage embedded solutions, will showcase three innovative Scala Certified Players during DSE 2013: the latest QS-series based on the ultimate AMD technology, which results from the combination of the next generation AMD R-Series APU and the high graphic performance of AMD Radeon HD 7000G series. Mdina Media will also offer Intel solutions based on Nvidia graphic chipsets; fast, high-performance and power-efficient players with AMD long-term roadmap components. The QS4000 is a fanless player with a low power APU (25 W) and 4 display outputs; high performance QS5000 with 7 display outputs and an AMD Radeon E6760 graphic card onboard. QS7000 is the smallest R-Series player in the world, also able to support next generation LED screens. Mdina Media’s players can run 24/7 and they are made of high MTBF components with an extended lifecycle.

Bloomberg / Telecine – Bloomberg Media is a leading provider of global business and finance news, photos, video and data for more than 1000 media outlets in 60+ countries. Together with Telecine and Scala, Bloomberg introduces OnSite Pro – a turnkey solution that delivers powerful content for signage networks everywhere. This web-based platform allows Bloomberg content licensees to easily schedule dynamic relevant content ideal for almost every digital signage network. OnSite Pro provides great content — day-in day-out — no support team required.

Microsoft Windows Embedded – Windows Embedded extends the power of Windows to intelligent systems like Scala certified players. Windows Embedded enables enterprises to generate tangible, real-time benefits with anytime, anywhere access to executable data. Microsoft entered the embedded marketplace over 15 years ago and continues to lead the evolution toward intelligent systems with an extensive suite of technologies for enterprises across a variety of industries.

AMD – AMD is a semiconductor design innovator leading the next era of vivid digital experiences with its groundbreaking AMD Accelerated Processing Units (APUs) that power a wide range of computing devices. AMD Embedded Solutions give designers ample flexibility to design scalable, x86- based, low-cost and feature-rich products, and drive energy conservation into their systems without compromising application performance or compatibility, graphics performance or features. For more information, visit

Christie – Following the successful cooperation between Christie and Scala at ISE last month, Scala is pleased to partner with Christie at DSE 2013 as well. An inspiring configuration of 35 Christie MicroTiles for a video wall arranged in an unconventional shape with dedicated content will be showcased. Christie is a global visual technologies company. From retail displays to Hollywood, mission critical command centers to classrooms and training simulators, Christie display solutions and projectors capture the attention of audiences around the world with dynamic and stunning images. Visit Christie at booth #1242 at DSE or at

Step4Media – With TelemediaVision QSR, Step4Media developed a turnkey digital menu board solution that enables partners to create and manage dynamic, database-driven digital menu boards in minutes without the need for programming. Proven, fully scalable and easy to use, TelemediaVision automatically creates a user-friendly CMS with access to a free 500+ image library. TelemediaVision QSR is available in a SaaS solution and can be linked to any Scala server.

Adder Technology – Adder Technology are experts in connectivity solutions, and have been designing and manufacturing products in the UK for almost 30 years with a core focus on in field reliability. Adder will be on stand with Scala to demonstrate a range of AV and KVM technologies for digital signage and interactivity. Alongside their multicast AV solutions, Adder will be showcasing their latest line-powered extension technologies as well as their IP based digital KVM matrix solution, the AdderLink Infinity.

Seneca – Seneca offers complete and scalable solution engineering, manufacturing and integration services for the digital signage ecosystem. Seneca brings proven expertise in software and hardware platform integrations to every engagement. Our family of media players covers the spectrum from low profile, low cost media players to high end fault tolerant content servers. Seneca will be featuring the HD1.3 media player which is an exclusive ultra small form factor designed to stand only 1.3 inches tall. This chassis is equipped with custom heat sinks thermally optimized for the Intel Core i5 and i3 processors. With high performance capabilities, the HD1.3 has options for TV tuners, a serial port, and mSATA storage.

SAPPHIRE – A leading manufacturer of innovative IT and pro AV products, SAPPHIRE offers a comprehensive line of quality hardware that work seamlessly together, and complement other product lines. From turnkey player PCs that support up to three displays, to components for advanced video wall players, the SAPPHIRE ecosystem provides installers a unique blend of versatile building blocks for state-of-the-art digital signage systems. At DSE 2013, SAPPHIRE is pleased to showcase the new SAPPHIRE EDGE VS8 player PC, built on the AMD quad-core A8 APU, driving SCALA software in the SCALA booth. Founded in 2001, SAPPHIRE is a privately held global company headquartered in Hong Kong. Further information can be found at:

IAdea – Following the success of its iconic 10-inch digital signboards, IAdea is introducing three new signboards designed for the retail and corporate environment, and works brilliantly with Scala. The XDS-1062 with advanced “Power-over-Ethernet” technology will be showcased as the shelf talker in retail stores, as well as the perfect door sign outside of corporate meeting rooms. The XDS-1068 features full touch capability for use as electronic shelf catalog for retail and for displaying real-time corporate analytics on the desks of top executives.

Zero-In – Zero-In provides a suite of digital media marketing products that enables organizations to communicate more efficiently with tools such as: Digital Signage,Touch-Screen Kiosks, Audio Messaging & Music, and Mobile Marketing. Learn more at or reach out to Mitchel Goss at 888.260.7291 x125,

Dot2Dot Communication – Dot2Dot Communications is the pioneer of media management software solutions, and Canadian Master Distributor for Scala’s software. As part of the Scala booth, Dot2Dot is pleased to be showcasing the powerful combination of their latest Ad Manager release with Scala Content Manager, and unveiling its new, demographic targeting module leveraging consumer insights for static and digital place-based networks. For more information visit