Sky and Molson Coors are launching UpLift Media, the new way to promote live sport, drinks and events in pubs. Sky wanted to develop a new way for pub owners to promote sport, giving them the ability to tailor their sport to suit their customers. In addition to promoting live sport, Sky wanted to provide pub owners a way to market their products and events e.g. Steak Night, Poker Nights, Band Music. The delivery needed to be hassle free for the pub owner and the overall objective was to help them drive footfall, dwell time and spend in a really simple, light touch way.
The rollout plan for UpLift Media started in May, with the end goal of 2000 screens into 1000 selected pubs to create the largest network of digital advertising screens in the UK pub industry.