There’s only one group of guaranteed winners in Las Vegas: the attendees of DSE 2014. Hailed as the largest international tradeshow for digital signage, anyone pacing the show floor is sure to be swooned by the endless rows of exhibitions. Standing out is about as tough as a pair of aces in a game of Texas hold ‘em. But not to worry, Scala is coming to Vegas with a full house.
A connected in-store experience
Scala is once again opening up their digital store on the DSE show floor to illustrate how a retail store can provide a targeted, immersive experience that engages customers across all channels. Scala’s connected store leverages mobile, geo-location, customer data and other interactive technologies (described below) to enable relevant and personalized communications for in-store visitors: