STRATACACHE、デジタルトランスフォーメーションの推進と小売り店舗内のエンゲージメントエクスペリエンス向上を目指し、博報堂DYホールディングスとの戦略的テクノロジー・パートナーシップ締結を発表

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1 1 2020年1月13日オハイオ州デイトン発 — 大手グローバルマーケティングテクノロジーソリューションプロバイダーのSTRATACACHEは本日、国内外におけるマーケティング、広告、コミュニケーションの大手である博報堂DYホールディングスとの戦略的テクノロジー・パートナーシップ締結を発表しました。買い物客の行動に影響を与える革新的な顧客エンゲージメントエクスペリエンスを共同で開発・実証検証し、デジタルトランスフォーメーションを推進します。 このパートナーシップは、消費者ニーズと購買行動の変化により、これまでより多くのブランドと小売業者がデジタルトランスフォーメーションの価値を認識し、店舗内販売を増大する為の先進的なマーケティングテクノロジー活用が進む状況の中で締結されたものです。 博報堂DYグループのデジタルロケーションメディア・ビジネスセンターは、デジタル化とテクノロジーの進化により日々の生活者の購買体験が大きく変化していると捉えており、購買動線における情報接点テクノロジーや、それらを活用したマーケティング活動が今後ますます重要になると考えています。STRATACACHEはこれを補完する、自社の一貫したマーケティング・テクノロジー・ハードウェア、ソフトウェア、サービスを提供、スケーラブルかつパーソナライズされた顧客体験を提供します。STRATACACHEの小売店舗内向けアナリティクス・プラットフォームであるWalkbaseにより、小売業者は顧客の購入嗜好や行動をより深く学習把握する手段を得られ、買い物客とのパーソナライズされた相互交流を実現します。 今回のパートナー契約により、STRATACACHEのデジタルテクノロジーソリューションと博報堂DYグループのマーケティングテクノロジーとの独自の連携が実現します。我々は、新たな顧客体験戦略とスケーラブルな変革技術ソリューションのコンセプトを定義、開発、検証し、小売顧客体験の見直しと体験型小売革命における優位的競争力を提供します。更に両社は、小売業者、メーカー、メディア企業向けに、Path to Purchaseマーケティングを強化する新手法の研究と、業界最高のソリューションの開発を行います。 STRATACACHEアジア太平洋担当マーケティングディレクター兼SVPのManish Kumar氏は、「この度のパートナー契約は当社の戦略的地域成長計画と合致しており、お客様により良いサービスを提供するための継続的な取り組みを強化するとともに、日本とAPAC全地域が秘めている大きな可能性を獲得するのに役立ちます」と語っています。 また、STRATACACHEのCEOであるChris Riegel氏は、「STRATACACHEは、デジタルディスプレイ、センサー、モバイル、新興技術を市場に大規模にもたらす戦略的パートナーシップを構築します。STRATACACHEは技術革新を強く信じ、ソリューションの継続的な強化により、我々の顧客企業が提供する店舗内顧客体験への付加価値提供に邁進しています。博報堂DYグループの強力なマーケティング、強固なビジネスネットワークとの提携により、このパートナーシップは両社にとって有益なものになることを確信しています」と語りました。 続けて、「この提携を通じて、STRATACACHEは、日本でも有数の総合マーケティング・ソリューション企業によるマーケティング、メディア機能、およびその豊富な既存顧客へのアクセスが可能となります。我々は、小売テクノロジー・セクターを含め着実な成長が見られるアジア太平洋地域へ大きく投資しております。STRATACACHEのデジタル変革、パーソナライズ小売顧客体験、および店舗内アナリティクスを彼等のクライアントへ展開する、博報堂DYグループとの提携を光栄に思います。」と述べています。 STRATACACHE at www.stratacache.com SCALA at www.scala.com Hakuhodo DY Holdings at https://www.hakuhodody-holdings.co.jp/ <問合せ先> STRATACACHE子会社日本法人 SCALA株式会社 若松...

Scala Enterprise 11.01をリリースしました(英語)

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MALVERN, PA, US – May 19, 2016 – Scala Inc., global provider of digital signage solutions, announces the release of Scala Enterprise 11.01. This update has 16 new features and...

DSE 2016が閉幕(英語)

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We’re heading back east after a busy week in Vegas! A big thanks to our partners for including us in their booths experiences and Steve Parris for the insight he…

ビーコンを使った最新技術 「コーヒーオーダー ソリューション」

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Ordering coffee is fun and easy with our ordering solution featuring a touchscreen kiosk. Take a selfie when sending in your order for coffee on the self-service tablet. When your…

店舗向け販売補佐ソリューション「Instassociate」

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This interactive assistive sales tool allows customers to use a touchscreen kiosk powered by Google Chromebox to request assistance for anywhere in the store. The tool connects the customer with…

インタラクティブ フィッティング ルーム

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By extending the digital retail experience into the dressing room, you can boost sales as well as ensure customers aren’t met with common fitting room frustrations. When a customer enters…

Digital Signage Expo 2016では、6社の代理店ブースでScalaのデジタル経験を

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Malvern, Pa., March 14, 2016 – Scala, Inc., a leading provider of digital retail experiences, will be featured in six partner booths, including a presentation on messaging optimization in Google’s…

インタラクティブな小売向けソリューション「Lift & Learn」

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Our Lift & Learn interactive digital solution draws shoppers into the retail experience, showing compelling images of the items on display and encouraging shoppers to lift an item from the…

店舗内「 Re-Targeter 」小売向けソリューション

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Putting our live dashboard with customer profile and purchase history into the hands of sales associates lets them update in-store screens to be as relevant as possible to one specific…

小売向けオムニチャネルソリューション

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Scala CEO Tom Nix gives an overview of the Scala booth at NRF’s BIG Show 2016. The experiences on display focus on: creating a connection, personalizing shopping experiences down to…

ISE 2016での、 注目すべき6つのScalaのユニークな小売向けインタラクティブデジタルソリューション

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Solutions in Hall 8 Stand K275 connect online and in-store shopping using cutting edge digital communication Sittard, NL, February 1st – Scala B.V., leading provider of digital retail experiences, will…

Chrome boxとGoogle for Work Partner Programに対応した Scala 最新プレイヤーのご紹介

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The player is stable, reliable and backed by Google’s secure environment MALVERN, PA, USA (January 15, 2016) – Scala, Inc. today announces it is introducing a powerful high definition playback…

NRFでの、注目すべきなScalaのユニークな小売向けインタラクティブなデジタル経験

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Solutions in booth #909 connect online and in-store shopping and run on cutting-edge displays from LG Electronics Malvern, PA, USA, January 14th – Scala, Inc., leading provider of digital retail…

ロスアンジェルスの娯楽施設で、女子サッカーW杯の開催をカウントダウン

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Dynamic promotions count down to game day with videos based on current weather conditions. Quick facts Showed full-motion, HD-videos of the players practicing in any weather, any time of the…

2016年、Scalaより新年のご挨拶を申し上げます

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We hope to greet you in person in the new year, you can find us at: National Retail Federation Expo: 17-19 January in New York Integrated Systems Europe: 9-12 February…

デジタルサイネージによる「mobilcom-debitel」の変化

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With over 14 million customers and over 600 shops in Germany, telephone services provider mobilcom-debitel has deployed a centralised digital signage network, driven by Scala technology, to support its change…

Scalaで実現した、ドイツの大手デジタルライフスタイルプロバイダーのビジネス変化

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mobilcom-debitel uses intelligent digital signage for smarter retail space management across Germany Sittard, December 17th 2015: Scala digital signage is helping one of Germany’s biggest network-independent telecommunications provider transition its…

Scala 代理店が2015年度のDailyDOOH主催 Gala アワードに選ばれました

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Last Thursday, Scala Partners were recognized by The DailyDOOH for their achievements in digital signage at this year’s DailyDOOH Gala Awards. Best QSR Deployment Best Hospitality install Best Original Digital Billboard Best…

Scala代理店が2015年度のDailyDOOH Gala アワードで最高の栄誉を受賞

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Scala Partners Take Top Honors at the 2015 DailyDOOH Gala Awards Winning projects were in the quick-service restaurant and hotel categories and best original digital billboard. MALVERN, PA, USA (9…

動画: Sky & Molson Coorsによる「UpLift Media」

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Sky and Molson Coors are launching UpLift Media, the new way to promote live sport, drinks and events in pubs. Sky wanted to develop a new way for pub owners…

リクルート会社「Randstad」は デジタルで最適な応募者を引寄せます

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Randstad has more than 54 years experience as a human resources (HR) service provider, with more than 28,700 employees and is active in 39 countries. Randstad turned to Scala partner…

世界2位のHRサービスプロバイダーへの導入

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Modernization of strategic offices with digital signage and dynamic content increases footfall and strengthens recognition strategy for Randstad Netherlands, November 10 2015: Scala digital signage is helping international recruitment agency Randstad…

アミューズメントパーク「Liseberg」はデジタルサイネージで来場者の注意を引きます

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Liseberg amusement park, which celebrated its 90th anniversary in 2013, is located in Gothenberg, Sweden. The park has rolled out an extensive digital signage network, driven by Scala technology, to…

「Liseberg」アミューズメントパークはScalaで楽しさアップ!

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Award-winning digital signage network upgrade by Scala improves communications and ramps up mobile visitor engagement across Swedish fun park Sweden, October 29 2015 – Scala digital signage is at the…

「台北アリーナ」でSNSを使った巨大DOOH

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  Facebook users see their photos larger than life in unique digital display Taipei Arena is an impressive structure, built in 2005 to host major international indoor sporting events in…

メキシコの「セブンイレブン」はデジタル化で ホットミールの売り上げが200%に

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7-Eleven convenience stores throughout Mexico wanted to boost food sales. But the solution had to be cost effective and immediately impactful on customers, whose time spent inside the store was…

ノルウェー最大の銀行がScala で社内コミュニケーションを活性化

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Large-scale country-wide Scala digital signage network supports complete internal and external corporate identity and communications overhaul at DNB. Oslo, September 15 2015: Scala digital signage is at the core of…

ノルウェーの「DNB」の社内コミュニケーションはScalaで動いています

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The digital signage network at the DNB corporate headquarters fulfills a crucial internal communication role Quick facts Stunning DNB corporate communications project supported by Scala digital signage Internal signage network…

ファーストフードの「Krystal」 がデジタルメニューボードで進化

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The ongoing ten-year project includes POS system integration Krystal, known throughout the southern United States for their unique quick-service restaurant (QSR) experiences, had an initial digital signage solution that included…

Scalaが「Fox」のミステリードラマのために謎解きのお手伝い

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AEG Multimedia Creates Fan Voting Experience at L.A. LIVE Entertainment Complex Fox Broadcasting wanted to create an impactful, creative way for fans to voice who they suspected was the killer…

Scala Enterpriseがメジャーソフトウェアアップデート

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Enhancements include 3-4 times gains in speed, powerful performance and noise reduction MALVERN, PA, USA – Scala announces the availability of Scala Enterprise Release 11, featuring powerful enhancements in speed…

オムニチャネルリーテルマーケティング

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The number of ways you can communicate with your customers have grown. We combine and optimise all of these customer facing resources and create an optimal shopping experience using fact…

「Instore Re-Targeter for Retailers」

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Imagine walking into a store and the screens that are near to you automatically show products that match your personal profile and purchase history! By using beacon technology, it is…

ブラジルの「Shell 石油」600店舗にサイネージのインストールを拡大

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Following an uptick in sales, Shell Select will add ten new stores per month as well as apply the solution to new “Bem Aqui” stores Raízen Combustíveis SA (Shell Oil…

Scala認定「Matrox C680 」マルチディスプレイグラフィックカード

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We’re happy to announce the certification of Matrox’s C680 multi-display graphics card and Maevex H.264 encoder. Scala validation, which was recently featured in AV Magazine, certifies that the encoders deliver…

Scala と Zero-In で「Melt Shop」のクラウドベースのロールアウトデジタルメニューボードを導入

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ENGAGING AND INFORMING CUSTOMERS WITH INNOVATIVE, STAND OUT SIGNAGE Melt Shop, a growing fast casual food service establishment specializing in home-cooked food and hand-spun milkshakes, needed digital menus boards in…

iBASE、TechMedia、 ScalaがComputex Taiwanでアワードを共同受賞

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Computex Taiwan 2-6 June 2015 K0606, Nangang Hall, 1F Where in the world can you find Scala this week? In our Platform Partner iBASE’s booth at the Computex show in Taiwan!…

動画: Scalaの最新ソリューション「Instore Re-Targeter」について

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Scala latest Retail display solution: Instore Re-Targeter Imagine walking into a store and the screens that are near to you automatically show products that match your personal profile and purchase…

「コネクティッドカフェ」

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Ordering coffee is now a breeze with our self-serve application. There’s no need for ticket numbers anymore — once customers are in the vicinity of the stand, beacon technology will detect their presence and customers can place and transmit their orders to the Barista. When their coffee is ready, customers’ pictures will show up on the main display at the coffee corner. No time lost waiting for your coffee.

OnWindows MagazineのCEOインタビュー「小売りにおけるモバイル、ビーコンテクノロジー」について

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I never leave the house without my cell phone, and I’ll guess that most reading this can say the same. It’s my main source of communication, data and entertainment, and…

BT と Scalaによる店舗内デジタルサイネージソリューション

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IRVING, Texas, Feb. 19, 2015 /PRNewswire/ — BT, one of the world’s leading providers of communications services and solutions, and Scala, a leading provider of intelligent digital signage technology, today announced they…

ISE 2015で販売補佐&アパレル向けソリューションデモを実施

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Scala Retail display solutions: Fashion Wall product display solutions powered by Scala digital signage software. Bring a seamless customer experience to your sales floor with the ‘Style Advisor’ interactive display….

近距離無線通信技術 (NFC)

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Scala Corporate Comm Solution: Digital signage solutions powered by Scala digital signage software. Pick and choose what corporate information you want to see, through QR codes and NFC (Near Field…

ISE 2015にてScalaの小売り向けLift and Learnソリューション「アディダス」デモ

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Transform your in-store experience right at the Point-of-Sale with Scala’s ‘Lift & Learn’ solution, featuring Adidas Golf footwear. Stretched LCD screens are used to not only entice customers, but also help…

Scala コーヒーソリューションのデモ@ ISE 2015

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Connected Digital Signage Café Ordering coffee is now a breeze with the Scala self-serve application in our digital signage café. There’s no need for ticket numbers anymore, once customers are in the vicinity…

the Retail Evolution Summitが始まります

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San Francisco, CA February 16th, 2015—Tomorrow evening, the Retail Evolution Summit opens its doors to retail’s marketers, designers, technologists and innovators. The retailers joining us represent a range of brand…

Scalaは Mdina Mediaをメインメディアプレイヤースポンサーに選びました @ISE 2015

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Sittard, February 5, 2015 Mdina Media, a Scala platform partner, has been chosen as Scala’s Main Media Sponsor at the Integrated Systems Europe exhibition, to be held at the Amsterdam…

Scala がISE 2015に出展

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Join Scala at ISE (Integrated Systems Europe) 2015 Hall 8 – Booth F195 Sittard, February 3, 2015—“The future is here. The future is now.” We’ve all heard it before (and…

Retail Evolution SummitにScalaが初参加

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Recently at NRF 2015, we gave our first demonstrations of our brand new retail solutions—the Lift and Learn and the Style Advisor—specifically designed to increase customer engagement. If you missed…

The BIG Showで、Scalaのブースが大盛況

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Exton, PA January 15th, 2015—A lot of buzz has been swirling around NRF’s Annual Convention & EXPO following another successful year. The Scala booth generated some noise of its own,…

Scalaが今年のBIG Showで様々なソリューションを展示

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Exton, PA January 8th, 2015—“The future is here. The future is now.” We’ve all heard it before (and will hear it again), but now is the time to see things…

CEOインタビュー:デジタルサイネージのトレンドについて@The eShow(ボゴタ)

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Tom Nix, Scala’s CEO, interviewed by Jessica de la Peña, Colombian journalist and presenter known for winning several awards India Catalina and TVyNovelas for her work as presenter and reporter…

「Retail Evolution Summit」をスポンサード

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Exton, PA December 23rd, 2014—Word is certainly spreading about the first-ever Retail Evolution Summit and it hasn’t taken long for fellow retailers to pledge their interest. This premier thought-leadership event…

ベルギーの「カルフール」での店内コミュニケーション

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The French-founded Carrefour Group is a leading retailer in Europe and the second-largest retailer in the world, employing nearly 365,000 people. In the European market, Carrefour market Belgium recently modernised…

Scala チームから新年のご挨拶

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Having Trouble Viewing Video? Watch it on YouTube. Let’s get 2015 off to an exciting start! We hope to greet you in person in the new year, you can find…

Scala が 2014 DailyDOOH Gala アワードで2つの賞を受賞

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Exton, PA December 8th, 2014—This past Thursday, Scala and its partners were recognized by The DailyDOOH for their achievements in digital signage at this year’s DailyDOOH Gala Awards. EAT |…

事例(Fact Sheet) – 「Swiss Casino」

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Swiss Casino uses 22 screens at 3 locations to inform visitors and show Jackpot amounts.

7日間、ロンドンでScalaを探す

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Scala powers 7 out of 8 top outdoor digital billboards in the UK. SCHEDULE DEMO NOWLondon—one of the most inspiring and influential cities in the world. Home to John Keats,…

事例(Fact sheet) – 「ウェンディーズ」 (アラブ首長国連邦)

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Wendy’s in the United Arab Emirates easily and instantly changes menu items and prices on their digital menuboards.

事例(Fact sheet) – 「Abu Dhabi World Trade Center」

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Abu Dhabi World Trade Center helps visitors to easily find the way with a responsive, intuitive solution.

「ウェンディーズ」では、世界中の店舗で異なるコンテンツを表示

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Five years ago, the then CEO of Wendy’s International issued a directive that “when the QSR (Quick-Service Restaurant) industry went all digital, we needed to be ready with a fully...

事例(Fact sheet) – 「Heydar Aliyev 空港」 (アゼルバイジャン)

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Heydar Aliyev Airport in Azerbaijan uses 50 screens to show messages to its visitors. About 2.5 million passengers per year see the advertisements.

事例(Fact sheet) – 「Abu Dhabi Islamic Bank」

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Abu Dhabi Islamic Bank (United Arab Emirates) uses 50 displays in 47 locations to grab attention for new products and to shorten the perceived waiting time.

Last Call Studio Digital Signage

「Last Call Studio」は最適化されたメッセージでROIを押し上げます

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Last Call Studio (LCS) was looking to enhance its in-store experience by integrating digital signage into its strategy. But before making the jump, LCS wanted to be sure that they were…

Scalaは、モスクワの「Crocus Group」でリテール向け案内システムを導入

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Crocus Group, a leading Russian developer and a partner of the country’s Ministry of Economic Development, has deployed a digital signage solution supported by Scala to support wayfinding in shopping centres…

Scalaがデンマークの首都エリアで医療向け「Info-TV」を稼働

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Copenhagen, October 7th 2014: Scala, Inc has announced it is driving a very large-scale digital signage network, running over 500 screens across 20 medical facilities, on behalf of Region Hovedstaden,…

デンマークの首都エリアで医療機関向け「Info-TV」が稼働

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Region Hovedstaden, the Danish regional government authority responsible for healthcare in the capital region of Copenhagen, has deployed a very large-scale digital signage solution supported by Scala® across medical facilities…

Scalaが中東エリアへ本格進出「GITEX」

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Recently Scala announced that it is already up 25% over last year at this time. One of the regions where the world market leader wants to grow is the Middle…

Scalaがモスクワで開催される3つの展示会に出展

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In October you can meet Scala’s Area Sales Manager Natalja Boehm at three events in Moscow: 6 & 7 Oct: Cash Circulation & Self Service. Banking & Retail 2014 Visit…

強化された「Scala Enterprise」 リリース10.4 が開始されました

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Exton, PA September 26th, 2014—Scala is pleased to announce Scala Enterprise version 10.4, bringing you support for the next generation of the Samsung Smart Signage Platform for digital signage. Take…

Scala wins Invidis Award 2014

ScalaがInvidis Digital Signageアワードを再び受賞

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At Restaurant KUTCHiiN in München (Germany), Scala was awarded the Invidis Digital Signage Award in the category Software. For the fourth time in a row Scala was the winner of…

Scala がアンドロイドベースのInstorescreenとAvnet Embeddedプレイヤーをラインナップ

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Exton, PA September 16, 2014—Scala is excited to announce a new line of Android-based devices designed by Instorescreen and distributed by Avnet Embedded, a division of Avnet Electronics Marketing Americas,…

Scala のドイツエリアを統括する新セールスマネージャーをご紹介します

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Scala announces Olaf Bujard as new Area Sales Manager for Germany. Reporting to Damon Crowhurst, Sales Director EMEA, Bujard started in September, 2014. He will be responsible for building on…

DailyDOOHの記事から:2014年 Scala Inc. の業績が好調

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It looks like Scala may be heading for another record year in total sales volume, with the announcement that it is already up 25% over last year at this time….

Scala と サムスン社がIFA 2014に共同出展

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From 5 till 10 September 2014, digital signage specialist Scala joins Samsung at the IFA show in Berlin, to demonstrate its solutions for the Samsung Smart Signage Platform (SSSP). Samsung…

Scala 2014年秋、北欧で開催する展示会のご紹介

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Meet Scala’s Nordic team at the following events this fall! 17-18 September 2014 Atea IT Expo – Aarhus, Denmark. Read more and register for free here 23 September 2014 Scala…

Cannes Winning British Airways Ad Powered by Scala

Scala 「British Airways」 広告

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Keep your head to the sky Check out this incredible Scala installation delivering British Airways’ digital billboard ad campaign featuring live data implementation. This award-winning idea takes innovation and interactivity…

デジタルメニューボードを導入した 「Panos」の売り上げの変化

| Case Study, Quick Service Restaurants | No Comments

Quick service franchise Panos, which is part of the La Lorraine Bakery Group, needed to upgrade its digital signage system. With the help of Scala integrator Prime Products, the QSR…

Odean Digital Signage

動画: 「Odeon Leicester Square」 – 最大級の大型ディスプレイ

| Case Study, Entertainment | No Comments

NEC Display Solutions Europe have installed one of the largest displays of its kind in a public square – a LED digital display measuring 107 square metres, driven by Beaver…

動画: 「EAT」 – 中央管理のデジタルメニューボード

| Case Study, Quick Service Restaurants | No Comments

EAT are an innovative brand and were keen to try new digital ideas to improve the food and customer experience. With an average selling time of 18 seconds per customer,…

「Argos」 がデジタル化でインタラクティブなショッピング体験を提供

| Case Study, Retail | No Comments

UK retail giant Argos, traditionally known for its catalogue-based ordering and in-store warehouse-connected purchasing experience, is now using digital technology to make its customer experience more interactive.  Argos has completed…

Scala Enterprise のリリース 10.3 が開始

| Press Releases | No Comments

Exton, PA June 30th, 2014—Scala today announced Release 10.3 of Scala Enterprise, which includes new improvements and features for Scala Content Manager, Scala Designer and Scala Player. These speed and…

Scala代理店のBeaver Group社とMWL2014に参加

| News | No Comments

Scala will be participating with Beaver Group at the Marketing Week Live show – June 25th -26th in London. Check out the Beaver stand #C320. Beaver will feature an EAT…

「Dr. Sulaiman Al-Habib Medical Group」 がScalaでデジタル化

| Healthcare | No Comments

Large-scale medical roll-out Dr. Sulaiman Al-Habib Medical Group (HMG), the largest private provider of comprehensive healthcare services in the Middle East, is currently rolling-out a sizeable digital signage network across six of…

Scala Conference EMEAとロンドンでのNEC Showcaseについて

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Scala offered various insights into digital communication and the latest industry developments at the International Scala Conference 2014, which took place on May 14 & 15 at the Timber Lodge…

Scalaによるデンマーク「Jyske Bank」の「live TV」

| Press Releases | No Comments

Denmark, May 20th 2014: An innovative roll-out of Scala’s digital signage content management software has been completed as part of a live TV project at Denmark’s Jyske Bank. The solution…

「Jyske Bank」の「LIVE TV」

| Finance | No Comments

Jyske Bank wanted to boldly go where no other bank had gone before by delivering a live news channel online, across its branches and beyond, broadcasting live information on financial markets, breaking…

Results from Scala Advanced Analytics Test in Panos Restaurants

データ解析によって最適化された店内メッセージ – 事例と結果-PRI Journal of Retail Analytics誌

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In a previous issue of the Journal of Retail Analytics (Volume VIII, Issue 4), we introduced the concept of employing analytics to optimize digital signage messages. Using analytics to correlate…

オマーン国で最大のデジタルサイネージネットワーク「Omantel」

| Retail | No Comments

Anzyma, the leading digital solutions expert in the Sultanate of Oman, has deployed the country’s largest digital signage network across all 70 Omantel retail outlets. This nationwide rollout across 80 screens employs…